Some of my projects as temporary export manager.
DEVELOPMENT OF EXPORTS TO THE MIDDLE EAST AND GERMANY
Playgrounds and Street Furniture “Pozza 1865 Srl”
I acted as export manager of the company and, together with the owner, identified the markets and developed the export project. We found and established relationships with distributors in Germany, Belgium, Cyprus, United Arab Emirates, Oman and Saudi Arabia.
I worked on this project as temporary export manager; half a day a week in the company and “on call” the rest of the time (with the Arab countries even on Sundays!), either by phone or through a dedicated company e-mail address. Of course, during this time I also participated in trade fairs and was present in the company during foreign clients’ visits. The project lasted four years.
SEARCH FOR A DISTRIBUTOR IN POLAND AND AUSTRIA
Polyurethane Foaming Machines “Europoliuretani Srl”
I analysed the market dynamics, studied the competition and chose the countries on which to focus our efforts. I subsequently acted as temporary export manager, identifying and contacting a number of distributors and agents in these markets by telephone. Some of them came to visit the company, followed by a visit by us to them.
In this case, too, I was constantly available, either by telephone or through a company e-mail address. I was joined in this project by one of my international collaborators who resides in Poland and who carried out the analysis of the local market as well as making initial contact with the selected clients. Upon our visit to Poland he also escorted the company to visit the distributors we identified. The project lasted, in total, about 30 days; spread out over the course of a year.
OTHER BRANDS I COLLABORATED WITH:
…and many others.Write me for more information.
I collaborate with FarExport, a branch set up by the Industrial Associations of Vicenza. Together with other professionals I created Export Best Practice. A service created to facilitate the entry into foreign markets of small and medium-sized enterprises.
I am a member of “Leading Network” (the biggest Italian Interim Manager Association). I obtained the certificate of quality and professional qualification, being Leading Network registered among the associations authorized by the Italian Ministry of Economic Development. I am professor of marketing at the school of graphics, communication and digital design Diskos.
8 Digital tools for SMEs: handbook for improving export strategies
No company, regardless of how small, can ignore the use of digital tools for the advertising and selling of its products. Both locally and, even more so, to boost exports. However, the relationship between SMEs and digitization is not obvious.
These are the tools that we have explored with my colleague Claudia Zarabara: E-commerce – LinkedIn – Video calls, virtual trade fairs and their orbits – The Blog – The SEO – The CRM – Analytics tools – Online advertising.
Export in 7 steps. Guide for small businesses who want to sell abroad.
The future of small and micro Italian enterprises is in exports. But to achieve significant results, we need a method. This guide, specifically made for small enterprises, is developed according to simple principles and tested by more than fifty companies. Learning to export successfully can be the result of a process to be carried out in seven steps, with the awareness that in small enterprises the resources are always limited and initial mistakes cannot be made.
When you develop new markets, you also need to manage the many contacts you find. As an alternative to Excel files – on which to record data and activities carried out – you can use CRM (Customer Relationship Management). I tried many and I chose Teamleader. From this program – in cloud – you can manage your contacts from a single dashboard and optimize the sales process.