No textbook theory. In this section I share market analyses, operational strategies and real-world insights to help SMEs sell abroad with method, leveraging new digital tools and avoiding the most costly mistakes.
In recent weeks, speaking with many SME entrepreneurs, the central theme remains the same: trade fairs. They are essential stages—there is no denying it. Human contact, a handshake, and the ability to show a product in person remain irreplaceable pillars … Continue reading
In recent months, headlines have been dominated by tariffs and protectionism. For exporters, the risk is being slowed down by geopolitical uncertainty. But there is one fact that often goes unnoticed: while barriers are rising overseas, Europe is opening fast … Continue reading
2025 left us with a very clear message: the international competitive landscape is changing faster than many companies can react. We see it every day. Markets that once felt “safe” are slowing down, new competitors are entering the game, buyers … Continue reading
As we close out 2025, one fact is clear to everyone: the competitive landscape has changed more in these twelve months than it did in much of the previous decade. For our SMEs, this represents a real turning point. Looking … Continue reading
Diego Sala, CEO of Siam Trade Development, a regulatory consulting firm based in Thailand, has kindly written this article for my blog. Last night, while cooking a pasta (strictly Italian), my wife and my daughter — both Thai — were … Continue reading
A few weeks ago, I came across Anthropic’s ad titled “Keep Thinking with Claude.”In that campaign, AI isn’t presented as an all-knowing oracle, but as a thinking partner — a companion that encourages reflection, questioning, and the connection of ideas. … Continue reading
In August, Il Sole 24 Ore published two contributions – by Giuliano Noci and Carmine Fotina – that prompted reflection on the evolution of Italian exports.The picture that emerged was less dramatic than what is often reported, yet equally clear: … Continue reading
Innovation in a complex industry In the highly competitive sector of metal frames for chairs and tables, standing out is no easy feat. The industry is deeply influenced by production costs, standardization, and global competition. Yet it is precisely in … Continue reading
Over the past few months—thanks in part to my direct experience with more than 30 companies involved in the Mercati in Vista project promoted by FarExport (Industrial Association of Vicenza)—I have been integrating artificial intelligence more and more into my … Continue reading
Since February, I’ve been collaborating with the FarExport helpdesk of the Vicenza Industrial Association as part of the “Mercati in Vista” project. In just a few months, I’ve met with over 30 companies from our region — a valuable opportunity … Continue reading