Innovation in a complex industry In the highly competitive sector of metal frames for chairs and tables, standing out is no easy feat. The industry is deeply influenced by production costs, standardization, and global competition. Yet it is precisely in … Continue reading
The European market still offers many opportunities for Italian companies looking to expand their international presence. Despite the stagnant European GDP, a large part of our export is directed here. Therefore, finding a sales agent in countries like Germany, France, … Continue reading
Discover the valuable lessons from Michele Ferrero on the importance of market research, deep consumer understanding, innovation, and employee care. Essential principles for SMEs to achieve success and sustainable growth Continue reading
Analysis of Germany’s economic situation and the performance of Italian exports, highlighting challenges and opportunities for SMEs in key sectors. Continue reading
Last month I talked about how, with my business, I often meet companies with a success story in Italy but struggling to replicate this model in other countries: The Business Idea. I tried to explain this situation by using Richard … Continue reading
In 2018 Italian exports to Germany amounted to more than 55 billion euros. Germany has been – for many years – our largest export market, followed by France and the US. The numbers, however, must not deceive: those who approach … Continue reading
Confirming that a good, open mind is essential to have when tackling a new market, I’d like to share a story that recently happened to a company where I’m working as a part-time export sales manager. (We’re talking about a … Continue reading