A few weeks ago, I came across Anthropic’s ad titled “Keep Thinking with Claude.”In that campaign, AI isn’t presented as an all-knowing oracle, but as a thinking partner — a companion that encourages reflection, questioning, and the connection of ideas. … Continue reading
In August, Il Sole 24 Ore published two contributions – by Giuliano Noci and Carmine Fotina – that prompted reflection on the evolution of Italian exports.The picture that emerged was less dramatic than what is often reported, yet equally clear: … Continue reading
This article delves into Poland’s economic landscape, focusing on demographic shifts, climate goals, and defense sector opportunities. It highlights the decreasing birth rates, aging population, and emerging business prospects stemming from Poland’s commitment to climate goals and defense spending. Italian entrepreneurs can capitalize on these opportunities by aligning their expertise with Poland’s evolving market dynamics. Continue reading
DO WE INCREASE PRICES? After years of calm, inflation has reared its head again. Industrial costs have increased and many companies are wondering whether to raise the prices of their products (if they haven’t already). They hold out for fear … Continue reading
OPPORTUNITIES FOR SMALL-MEDIUM ENTERPRISES TOO There is increasing talk about how important it is for companies to use digital tools, especially in these months of postponed fairs. However, many business owners are not quite clear what this means. There is … Continue reading
5 TIPS FOR SMALL/MEDIUM BUSINESSES Here is a summary of Pier Paolo Galbusera’s talk at the Treviso Chamber of Commerce during the conference organized by Venicepromex, an agency geared towards internationalization. Five minutes for 5 tips aimed at small and … Continue reading
Export Best Practice (EBP) is a new tool designed for companies that want to grow their exports. It offers the best practices adopted by large companies in ways that are within reach of small and medium-sized enterprises. FINDING NEW MARKETS: … Continue reading
FINDING NEW CUSTOMERS… IS NOT ENOUGH Acquiring new customers (direct clients, distributors, or agents) is a very important activity in a market context like the current one. One that’s dominated by hyper-competition – increased competition – and constantly evolving markets. … Continue reading
IS IT TRUE THAT ENGLISH IS SUFFICIENT? Affirming that the command of English in the workplace is essential is now taken for granted. Nowadays, at least scholastic knowledge of this language is required for any profession, even those that apparently … Continue reading
WHAT IS SALES NAVIGATOR Sales Navigator is a platform that uses the Linkedin database to identify and contact new customers, distributors or agents. It is a “paid” feature but Linkedin allows a free 30-day trial period. I have been using … Continue reading