In recent weeks, speaking with many SME entrepreneurs, the central theme remains the same: trade fairs. They are essential stages—there is no denying it. Human contact, a handshake, and the ability to show a product in person remain irreplaceable pillars … Continue reading
A few weeks ago, I came across Anthropic’s ad titled “Keep Thinking with Claude.”In that campaign, AI isn’t presented as an all-knowing oracle, but as a thinking partner — a companion that encourages reflection, questioning, and the connection of ideas. … Continue reading
For many SMEs producing components, tooling, or offering services—from carpentry to mechanical processing and mold production—specializing in a single sector can become a significant risk. Recently, I collaborated with a company specializing in high-quality plastic molding that had focused exclusively … Continue reading
A few days ago, it was announced that the trade fair Drinktec in Munich – which was supposed to take place in September 2021 – was postponed for a year. It is a fair with an international flair that takes place every … Continue reading
In 2021, I started working as a temporary export manager for two companies that produce machinery. It is a part-time assignment that I perform besides my normal consulting and training activities. With any new assignment the first step is, as … Continue reading