In recent weeks, speaking with many SME entrepreneurs, the central theme remains the same: trade fairs. They are essential stages—there is no denying it. Human contact, a handshake, and the ability to show a product in person remain irreplaceable pillars … Continue reading
As we close out 2025, one fact is clear to everyone: the competitive landscape has changed more in these twelve months than it did in much of the previous decade. For our SMEs, this represents a real turning point. Looking … Continue reading
Over the past few months—thanks in part to my direct experience with more than 30 companies involved in the Mercati in Vista project promoted by FarExport (Industrial Association of Vicenza)—I have been integrating artificial intelligence more and more into my … Continue reading
Since February, I’ve been collaborating with the FarExport helpdesk of the Vicenza Industrial Association as part of the “Mercati in Vista” project. In just a few months, I’ve met with over 30 companies from our region — a valuable opportunity … Continue reading
As Oscar Wilde said, “You never get a second chance to make a first impression.”This is even more true in the world of export, where buyers are bombarded daily with emails, LinkedIn messages, and phone calls—most of which go unanswered. … Continue reading
The beginning of 2025 is the right time to redefine export strategies. While Europe was once the natural choice for Italian SMEs, today the scenario is more complex. Economic growth is slow, competition is fierce, and regulatory inconsistencies can pose … Continue reading
The Beginning of 2025: Time for Strategic Planning The start of 2025 is the perfect time for Italian small and medium-sized enterprises (SMEs) to plan their internationalization strategies. Selecting priority markets is one of the most crucial decisions to optimize … Continue reading
During a recent meeting of the Export Strategist Association, a key topic emerged: the need to move beyond simply producing digital content and to return to direct market engagement. We have realized that relying solely on digital channels such as … Continue reading
I was refueling at my usual gas station located in the heart of the Schio industrial area. The manager, with whom I have a certain rapport, told me that there is less traffic and many companies have added an extra … Continue reading
Learn how a 15-year export consultant uses a seven-step strategy enhanced with digital tools like Export Planning, Matchplat, and LinkedIn to help SMEs expand into international markets. Continue reading