EXPORTING WITH DIGITAL TOOLS Digital tools are now fundamental elements in the export manager’s toolbox. In September, I published a guide on the subject on the Export Best Practice website. To these tools I have to add a new one. …
Tag Archives: Digital Transformation
DIGITAL EXPORT: HOW TO PUT IT INTO PRACTICE
EXPORTING WITH DIGITAL TOOLS There is a lot of talk about developing the use of digital technology in all areas of a company. We have experienced this in several forms during the lockdown and this method has proved to be …
EXPORTING WITH DIGITAL TOOLS: ARTIFICIAL INTELLIGENCE, THE METAVERSE AND MORE
OPPORTUNITIES ESPECIALLY FOR SMALL-MEDIUM ENTERPRISES What does it mean to do digital exports for a small to medium-sized business? What are the most useful digital tools for developing exports? With this post we conclude a topic I started in January …
EXPORTING WITH DIGITAL TOOLS: WEB ANALYTICS
WHAT WEB ANALYTICS IS Web analytics – the analysis of website datas – is the area of digital marketing that tracks visitors to our website and the social networks we oversee, to obtain information that can allow us to carry …
EXPORTING WITH DIGITAL TOOLS: E-COMMERCE
E-COMMERCE, A VERTIGINOUS GROWTH E-commerce is a channel that has had explosive growth – in all countries. And the past two years of Covid have contributed a strong push with the pandemic accelerating this change in buying patterns. In reality, …
EXPORTING WITH DIGITAL TOOLS: CRM
THE MEANING AND GOALS OF CRM CRM is the abbreviation of Customer Relationship Management. It is a software program designed for sales and marketing which allows you to organize information and streamline activities with current and potential customers; both online …
EXPORTING WITH DIGITAL TOOLS: SEO
MEANING OF SEO Making a great site is not enough if we don’t concentrate on boosting its visibility, too. In short, if we don’t invest in SEO: Search Engine Optimization. In other words, a series of technical and content measures …
EXPORTING WITH DIGITAL TOOLS: LINKEDIN
LINKEDIN: NOT JUST FOR JOB SEARCHES, ALSO FOR SELLING That Linkedin is needed (and used) to find work is well known, but that Linkedin is also a good tool for selling is less well known. The book Linkedin for Selling …
EXPORTING WITH DIGITAL TOOLS: VIDEO CALLS, VIRTUAL FAIRS AND MORE
IT ALL BEGAN WITH SMART WORKING We realized that some work could be carried out at home (which we call smart working). Then we realized that many meetings with our distributors/agents abroad could also be managed through videoconferencing. I have …
EXPORTING WITH DIGITAL TOOLS: THE BLOG
WHAT IS A BLOG? We know that our potential customers are increasingly present on the web; a helpful tool to intercept them is the blog. A blog is a page within my website where I can publish topics that revolve …