EXPORT: ITALY IS GROWING, BUT THE FUTURE LIES IN EMERGING MARKETS

In August, Il Sole 24 Ore published two contributions – by Giuliano Noci and Carmine Fotina – that prompted reflection on the evolution of Italian exports.The picture that emerged was less dramatic than what is often reported, yet equally clear: … Continue reading

HOW TO TURN A TRADE FAIR INTO A LABORATORY OF IDEAS: THE TECNO LINE CASE

Innovation in a complex industry In the highly competitive sector of metal frames for chairs and tables, standing out is no easy feat. The industry is deeply influenced by production costs, standardization, and global competition. Yet it is precisely in … Continue reading

EXPORT AND UNCERTAINTY: WHAT SMES IN VICENZA ARE EXPERIENCING

Since February, I’ve been collaborating with the FarExport helpdesk of the Vicenza Industrial Association as part of the “Mercati in Vista” project. In just a few months, I’ve met with over 30 companies from our region — a valuable opportunity … Continue reading

SMEs: THE SPECIALIZATION TRAP. HOW TO ESCAPE AND GROW

THE SPECIALIZATION TRAP

For many SMEs producing components, tooling, or offering services—from carpentry to mechanical processing and mold production—specializing in a single sector can become a significant risk. Recently, I collaborated with a company specializing in high-quality plastic molding that had focused exclusively … Continue reading

CHOOSING TARGET MARKETS IN 2025: STRATEGIES FOR ITALIAN SMES

The Beginning of 2025: Time for Strategic Planning The start of 2025 is the perfect time for Italian small and medium-sized enterprises (SMEs) to plan their internationalization strategies. Selecting priority markets is one of the most crucial decisions to optimize … Continue reading

INDUSTRIAL CRISIS IN EUROPE: OPPORTUNITIES FOR COMPANIES IN EMERGING SECTORS

Europe is currently experiencing one of the most profound industrial crises of the last few decades. Traditional pillars of the European economy, such as the automotive sector, are facing significant challenges. In Germany, long regarded as Europe’s economic powerhouse, announcements … Continue reading