For many SMEs producing components, tooling, or offering services—from carpentry to mechanical processing and mold production—specializing in a single sector can become a significant risk. Recently, I collaborated with a company specializing in high-quality plastic molding that had focused exclusively …
The Beginning of 2025: Time for Strategic Planning The start of 2025 is the perfect time for Italian small and medium-sized enterprises (SMEs) to plan their internationalization strategies. Selecting priority markets is one of the most crucial decisions to optimize …
Europe is currently experiencing one of the most profound industrial crises of the last few decades. Traditional pillars of the European economy, such as the automotive sector, are facing significant challenges. In Germany, long regarded as Europe’s economic powerhouse, announcements …
During a recent meeting of the Export Strategist Association, a key topic emerged: the need to move beyond simply producing digital content and to return to direct market engagement. We have realized that relying solely on digital channels such as …
The European market still offers many opportunities for Italian companies looking to expand their international presence. Despite the stagnant European GDP, a large part of our export is directed here. Therefore, finding a sales agent in countries like Germany, France, …
Discover the valuable lessons from Michele Ferrero on the importance of market research, deep consumer understanding, innovation, and employee care. Essential principles for SMEs to achieve success and sustainable growth
Buyer’s Journey: there is one very important aspect that every seller should keep in mind when communicating with a potential customer
The Italian identity then – sometimes only glimpsed by the Italians themselves – is precisely the ability to combine beauty and good living with technological refinement
DO WE INCREASE PRICES? After years of calm, inflation has reared its head again. Industrial costs have increased and many companies are wondering whether to raise the prices of their products (if they haven’t already). They hold out for fear …
EXPORTING IN 7 STEPS TURNS FOUR I described my method in the book Exporting in 7 Steps four years ago (Guerini & Associati publishing). I am a temporary export manager and consultant and I have successfully applied this method to …