2025 left us with a very clear message: the international competitive landscape is changing faster than many companies can react. We see it every day. Markets that once felt “safe” are slowing down, new competitors are entering the game, buyers … Continue reading
As we close out 2025, one fact is clear to everyone: the competitive landscape has changed more in these twelve months than it did in much of the previous decade. For our SMEs, this represents a real turning point. Looking … Continue reading
In August, Il Sole 24 Ore published two contributions – by Giuliano Noci and Carmine Fotina – that prompted reflection on the evolution of Italian exports.The picture that emerged was less dramatic than what is often reported, yet equally clear: … Continue reading
Since February, I’ve been collaborating with the FarExport helpdesk of the Vicenza Industrial Association as part of the “Mercati in Vista” project. In just a few months, I’ve met with over 30 companies from our region — a valuable opportunity … Continue reading
For many SMEs producing components, tooling, or offering services—from carpentry to mechanical processing and mold production—specializing in a single sector can become a significant risk. Recently, I collaborated with a company specializing in high-quality plastic molding that had focused exclusively … Continue reading
The Beginning of 2025: Time for Strategic Planning The start of 2025 is the perfect time for Italian small and medium-sized enterprises (SMEs) to plan their internationalization strategies. Selecting priority markets is one of the most crucial decisions to optimize … Continue reading
Europe is currently experiencing one of the most profound industrial crises of the last few decades. Traditional pillars of the European economy, such as the automotive sector, are facing significant challenges. In Germany, long regarded as Europe’s economic powerhouse, announcements … Continue reading
During a recent meeting of the Export Strategist Association, a key topic emerged: the need to move beyond simply producing digital content and to return to direct market engagement. We have realized that relying solely on digital channels such as … Continue reading
The European market still offers many opportunities for Italian companies looking to expand their international presence. Despite the stagnant European GDP, a large part of our export is directed here. Therefore, finding a sales agent in countries like Germany, France, … Continue reading
Discover the valuable lessons from Michele Ferrero on the importance of market research, deep consumer understanding, innovation, and employee care. Essential principles for SMEs to achieve success and sustainable growth Continue reading