The Italian identity then – sometimes only glimpsed by the Italians themselves – is precisely the ability to combine beauty and good living with technological refinement
A NEW RENAISSANCE FOR ITALIAN INDUSTRY
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Category Archives: Strategy
INFLATION AND MARKETS
DO WE INCREASE PRICES? After years of calm, inflation has reared its head again. Industrial costs have increased and many companies are wondering whether to raise the prices of their products (if they haven’t already). They hold out for fear …
EXPORTING IN 7 STEPS: A METHOD THAT WORKS
EXPORTING IN 7 STEPS TURNS FOUR I described my method in the book Exporting in 7 Steps four years ago (Guerini & Associati publishing). I am a temporary export manager and consultant and I have successfully applied this method to …
EXPORTING WITH DIGITAL TOOLS
OPPORTUNITIES FOR SMALL-MEDIUM ENTERPRISES TOO There is increasing talk about how important it is for companies to use digital tools, especially in these months of postponed fairs. However, many business owners are not quite clear what this means. There is …
NEW YEAR: 6 TIPS FOR SMALL AND MEDIUM ENTERPRISES
Unfortunately, we are seeing the cancellation of trade fairs again. And even if 2021 was a good year for many industrial sectors there is still a sense of disorientation in the markets. Here are 6 tips for facing 2022 with …
EXPORT TRAVELS ONLINE
Export travels online is the title of a training course organized by Punto Confindustria which will begin on June 24th. I am one of the speakers together with my colleague, Claudia Zarabara. I have always been an advocate for the …
BUSINESS IDEA MADE IN GERMANY
Last month I talked about how, with my business, I often meet companies with a success story in Italy but struggling to replicate this model in other countries: The Business Idea. I tried to explain this situation by using Richard …
THE BUSINESS IDEA
This year I collaborated with 10 companies on the project promoted by FarExport and the Vicenza Chamber of Commerce, “Exporting in together 7 Steps”, inspired by my book of the same name. Some of these companies had the common characteristic …
GERMANY: THE FORMULA 1 OF MARKETS
In 2018 Italian exports to Germany amounted to more than 55 billion euros. Germany has been – for many years – our largest export market, followed by France and the US. The numbers, however, must not deceive: those who approach …
3 GOOD REASONS FOR STUDYING YOUR COMPETITORS
Usually, small and medium enterpriss only know a few of their competitors and, almost always, the only thing they concentrate on is the product. The product is a very important aspect but it should not be the only one that …