Innovation in a complex industry In the highly competitive sector of metal frames for chairs and tables, standing out is no easy feat. The industry is deeply influenced by production costs, standardization, and global competition. Yet it is precisely in … Continue reading
During a recent meeting of the Export Strategist Association, a key topic emerged: the need to move beyond simply producing digital content and to return to direct market engagement. We have realized that relying solely on digital channels such as … Continue reading
Buyer’s Journey: there is one very important aspect that every seller should keep in mind when communicating with a potential customer Continue reading
E-COMMERCE IS ONE OF THE SALES CHANNELS Mister Spex, a leading German company in the sale of eyewear online – €210 million in 2022 (+8% on 2021) – has been growing steadily since it was founded in 2007. However, it … Continue reading
Chat GPT ChatGPT is the best-known Generative Artificial Intelligence (GAI) application, but it is not the only one. We have been talking about AI for many years, but the generative qualification is the novelty compared to the past. The AI … Continue reading
MEANING OF SEO Making a great site is not enough if we don’t concentrate on boosting its visibility, too. In short, if we don’t invest in SEO: Search Engine Optimization. In other words, a series of technical and content measures … Continue reading
IT ALL BEGAN WITH SMART WORKING We realized that some work could be carried out at home (which we call smart working). Then we realized that many meetings with our distributors/agents abroad could also be managed through videoconferencing. I have … Continue reading
WHAT IS A BLOG? We know that our potential customers are increasingly present on the web; a helpful tool to intercept them is the blog. A blog is a page within my website where I can publish topics that revolve … Continue reading
The more time passes, the more I realize that training is also essential to my work. Especially in these times. These past few days I have prepared my next marketing lessons in Diskos and I was under the illusion of … Continue reading
This month I participated in two digital events: a fair and an open house. Here are some thoughts. I “attended” the fair with a company that makes machinery for liquid foodstuffs. We should have attended the BrauBeviale fair – dedicated … Continue reading