EIGHT DIGITAL TOOLS FOR SMEs 8 Digital Tools for SMEs: A Manual for Improving Export Strategies, published by EGEA as part of the new Bookmark series, is now available through the main online bookstores: Amazon, Feltrinelli, etc. The book was …
EXPORTING WITH DIGITAL TOOLS Digital tools are now fundamental elements in the export manager’s toolbox. In September, I published a guide on the subject on the Export Best Practice website. To these tools I have to add a new one. …
EXPORTING WITH DIGITAL TOOLS There is a lot of talk about developing the use of digital technology in all areas of a company. We have experienced this in several forms during the lockdown and this method has proved to be …
OPPORTUNITIES ESPECIALLY FOR SMALL-MEDIUM ENTERPRISES What does it mean to do digital exports for a small to medium-sized business? What are the most useful digital tools for developing exports? With this post we conclude a topic I started in January …
E-COMMERCE, A VERTIGINOUS GROWTH E-commerce is a channel that has had explosive growth – in all countries. And the past two years of Covid have contributed a strong push with the pandemic accelerating this change in buying patterns. In reality, …
LINKEDIN: NOT JUST FOR JOB SEARCHES, ALSO FOR SELLING That Linkedin is needed (and used) to find work is well known, but that Linkedin is also a good tool for selling is less well known. The book Linkedin for Selling …
This month I participated in two digital events: a fair and an open house. Here are some thoughts. I “attended” the fair with a company that makes machinery for liquid foodstuffs. We should have attended the BrauBeviale fair – dedicated …
It has been 10 years since I started working as a Temporary Export Manager (TEM) and offering consultancy on export issues. Italy was emerging from the 2008 crisis and exports were (and still are) the only way to revive sales. …
Export travels online is the title of a training course organized by Punto Confindustria which will begin on June 24th. I am one of the speakers together with my colleague, Claudia Zarabara. I have always been an advocate for the …
Let me tell you about a recent experience I had that made me reflect on how small the world is on the Web. A few days ago, a small artisan company contacted me by writing the following: I would be …