Digital platforms and artificial intelligence have dramatically reduced the cost of sales research. Today, an SME can quickly identify hundreds of potential customers, distributors or partners. It can analyse their websites, find the right people to contact and collect information … Continue reading
One project, one team Over the past few months, I have had the opportunity to support Lanulfi Moulds Srl in an export development project launched within Export Booster, the initiative promoted by Confindustria Vicenza – FarExport desk – and co-financed … Continue reading
A month ago, I wrote that Spain is Europe’s locomotive: GDP growth at +2.9% in 2025, several expanding sectors, and European funds still waiting to be allocated. If you read that article, you probably agreed. But agreeing is not enough. … Continue reading
In recent weeks, speaking with many SME entrepreneurs, the central theme remains the same: trade fairs. They are essential stages—there is no denying it. Human contact, a handshake, and the ability to show a product in person remain irreplaceable pillars … Continue reading
In recent months, headlines have been dominated by tariffs and protectionism. For exporters, the risk is being slowed down by geopolitical uncertainty. But there is one fact that often goes unnoticed: while barriers are rising overseas, Europe is opening fast … Continue reading
2025 left us with a very clear message: the international competitive landscape is changing faster than many companies can react. We see it every day. Markets that once felt “safe” are slowing down, new competitors are entering the game, buyers … Continue reading
Diego Sala, CEO of Siam Trade Development, a regulatory consulting firm based in Thailand, has kindly written this article for my blog. Last night, while cooking a pasta (strictly Italian), my wife and my daughter — both Thai — were … Continue reading
In August, Il Sole 24 Ore published two contributions – by Giuliano Noci and Carmine Fotina – that prompted reflection on the evolution of Italian exports.The picture that emerged was less dramatic than what is often reported, yet equally clear: … Continue reading
Innovation in a complex industry In the highly competitive sector of metal frames for chairs and tables, standing out is no easy feat. The industry is deeply influenced by production costs, standardization, and global competition. Yet it is precisely in … Continue reading
Over the past few months—thanks in part to my direct experience with more than 30 companies involved in the Mercati in Vista project promoted by FarExport (Industrial Association of Vicenza)—I have been integrating artificial intelligence more and more into my … Continue reading