I am convinced that we absolutely need to have these physical meetings. We cannot think that everything can be solved with video calls or virtual fairs
GOOD RESOLUTIONS FOR 2024
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Category Archives: market analyses
CONTRACTING MARKETS: WHAT TO DO
MARKET SCENARIO During the month of August 2023, data was released which confirms that many markets are contracting. Especially in Europe. Unioncamere del Veneto has published the data relating to the second quarter of 2023. After a stalemate at the …
EXPORTING WITH DIGITAL TOOLS: WEB ANALYTICS
WHAT WEB ANALYTICS IS Web analytics – the analysis of website datas – is the area of digital marketing that tracks visitors to our website and the social networks we oversee, to obtain information that can allow us to carry …
BEACH MARKETING
During a vacation in our beautiful Salento region, I read a few books on marketing. In November I’ll start teaching marketing at Diskos, a school for the specialization of business communication, and I felt the need to “refresh” the concepts …
GERMANY: THE FORMULA 1 OF MARKETS
In 2018 Italian exports to Germany amounted to more than 55 billion euros. Germany has been – for many years – our largest export market, followed by France and the US. The numbers, however, must not deceive: those who approach …
3 GOOD REASONS FOR STUDYING YOUR COMPETITORS
Usually, small and medium enterpriss only know a few of their competitors and, almost always, the only thing they concentrate on is the product. The product is a very important aspect but it should not be the only one that …
MARKET ANALYSES FOR SMALL ENTERPRISES
Even small esnterprises cannot neglect to make periodic market analyses to guide their exports. These are necessary to answer two important questions: In which markets are my products most appreciated? How are my competitors moving on the international markets? According …