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When the Team Makes the Difference: The Lanulfi Moulds Case in the Export Booster Project

Posted on 9 July 2026 by Pier Paolo Galbusera
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One project, one team Over the past few months, I have had the opportunity to support Lanulfi Moulds Srl in an export development project launched within Export Booster, the initiative promoted by Confindustria Vicenza – FarExport desk – and co-financed … Continue reading →

Posted in Export | Tagged Competences, Digital Transformation, export development, FarExport | Leave a Reply

EXPORT AND UNCERTAINTY: WHAT SMES IN VICENZA ARE EXPERIENCING

Posted on 25 June 2025 by Pier Paolo Galbusera
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Since February, I’ve been collaborating with the FarExport helpdesk of the Vicenza Industrial Association as part of the “Mercati in Vista” project. In just a few months, I’ve met with over 30 companies from our region — a valuable opportunity … Continue reading →

Posted in Small-Medium Enterprises, Strategy | Tagged Competences, Digital Transformation, FarExport | Leave a Reply

FIRST CONTACT WITH A BUYER: THE IMPORTANCE OF A PERSONALIZED APPROACH

Posted on 28 May 2025 by Pier Paolo Galbusera
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As Oscar Wilde said, “You never get a second chance to make a first impression.”This is even more true in the world of export, where buyers are bombarded daily with emails, LinkedIn messages, and phone calls—most of which go unanswered. … Continue reading →

Posted in Export | Tagged Competences, Digital Transformation, Linkedin | Leave a Reply

IS EUROPE STILL A PRIORITY MARKET FOR SMEs?

Posted on 17 February 2025 by Pier Paolo Galbusera
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The beginning of 2025 is the right time to redefine export strategies. While Europe was once the natural choice for Italian SMEs, today the scenario is more complex. Economic growth is slow, competition is fierce, and regulatory inconsistencies can pose … Continue reading →

Posted in Export, market analyses | Tagged Competences, Digital Transformation, Sales Target | Leave a Reply

CHOOSING TARGET MARKETS IN 2025: STRATEGIES FOR ITALIAN SMES

Posted on 29 January 2025 by Pier Paolo Galbusera
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The Beginning of 2025: Time for Strategic Planning The start of 2025 is the perfect time for Italian small and medium-sized enterprises (SMEs) to plan their internationalization strategies. Selecting priority markets is one of the most crucial decisions to optimize … Continue reading →

Posted in market analyses, Small-Medium Enterprises, Strategy | Tagged Competences, Digital Transformation | Leave a Reply

TURNING A TIME OF CRISIS INTO OPPORTUNITY: EXPANDING SME MARKETS

Posted on 13 September 2024 by Pier Paolo Galbusera
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I was refueling at my usual gas station located in the heart of the Schio industrial area. The manager, with whom I have a certain rapport, told me that there is less traffic and many companies have added an extra … Continue reading →

Posted in market analyses, Small-Medium Enterprises | Tagged Competences, Digital Transformation | Leave a Reply

NAVIGATING THE GLOBAL MARKET IN 2024: WINNING STRATEGIES FOR SMEs

Posted on 26 February 2024 by Pier Paolo Galbusera
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Explore the latest trends in the global market for 2024 and discover winning strategies tailored for SMEs. From digitalization to sustainability, learn how small and medium-sized enterprises can thrive internationally Continue reading →

Posted in Export, Small-Medium Enterprises | Tagged Competences, Digital Transformation | Leave a Reply

14 YEARS OF EXPORT: MY COMMITMENT TO BUSINESSES

Posted on 16 January 2024 by Pier Paolo Galbusera
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Join Pier Paolo Galbusera on his 14-year journey as he supports Italian SMEs in international expansion. Discover his roles as a consultant and interim export manager, his valuable skills, and how to get in touch for expert advice on exporting. Continue reading →

Posted in Export | Tagged Competences | Leave a Reply

MARKET RESEARCH TO INCREASE EXPORTS

Posted on 14 December 2023 by Pier Paolo Galbusera
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In recent years, international markets have been shaken by many unexpected events. Especially a small and medium-sized company needs to have a complete picture using market researches Continue reading →

Posted in Export, market analyses | Tagged Competences, Digital Transformation | Leave a Reply

WHAT EVERY SELLER SHOULD KNOW

Posted on 22 November 2023 by Pier Paolo Galbusera
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Buyer’s Journey: there is one very important aspect that every seller should keep in mind when communicating with a potential customer Continue reading →

Posted in Marketing, Strategy | Tagged Competences, Sales Target | Leave a Reply

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  • Artificial Intelligence
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Recent Posts

  • THE DISTRIBUTOR IS THERE. BUT IS THE MARKET REALLY COVERED?
  • EXPORT: FINDING CONTACTS IS EASY. TURNING THEM INTO CUSTOMERS IS MUCH HARDER
  • When the Team Makes the Difference: The Lanulfi Moulds Case in the Export Booster Project
  • Spain Is Ready. Is Your Company Ready Too?
  • And Along Came the Tariff That Stopped the Market… To Understand the Global Economy, Look to a Medieval Nursery Rhyme

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  • Andrew Clarke on OPPORTUNITIES IN THE UK: GROWING SECTORS AND CURRENT TRENDS

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