Since February, I’ve been collaborating with the FarExport helpdesk of the Vicenza Industrial Association as part of the “Mercati in Vista” project. In just a few months, I’ve met with over 30 companies from our region — a valuable opportunity … Continue reading
As Oscar Wilde said, “You never get a second chance to make a first impression.”This is even more true in the world of export, where buyers are bombarded daily with emails, LinkedIn messages, and phone calls—most of which go unanswered. … Continue reading
The beginning of 2025 is the right time to redefine export strategies. While Europe was once the natural choice for Italian SMEs, today the scenario is more complex. Economic growth is slow, competition is fierce, and regulatory inconsistencies can pose … Continue reading
The Beginning of 2025: Time for Strategic Planning The start of 2025 is the perfect time for Italian small and medium-sized enterprises (SMEs) to plan their internationalization strategies. Selecting priority markets is one of the most crucial decisions to optimize … Continue reading
I was refueling at my usual gas station located in the heart of the Schio industrial area. The manager, with whom I have a certain rapport, told me that there is less traffic and many companies have added an extra … Continue reading
Explore the latest trends in the global market for 2024 and discover winning strategies tailored for SMEs. From digitalization to sustainability, learn how small and medium-sized enterprises can thrive internationally Continue reading
Join Pier Paolo Galbusera on his 14-year journey as he supports Italian SMEs in international expansion. Discover his roles as a consultant and interim export manager, his valuable skills, and how to get in touch for expert advice on exporting. Continue reading
In recent years, international markets have been shaken by many unexpected events. Especially a small and medium-sized company needs to have a complete picture using market researches Continue reading
Buyer’s Journey: there is one very important aspect that every seller should keep in mind when communicating with a potential customer Continue reading
The Italian identity then – sometimes only glimpsed by the Italians themselves – is precisely the ability to combine beauty and good living with technological refinement Continue reading