Buyer’s Journey: there is one very important aspect that every seller should keep in mind when communicating with a potential customer
WHAT EVERY SELLER SHOULD KNOW
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Tag Archives: Competences
A NEW RENAISSANCE FOR ITALIAN INDUSTRY
The Italian identity then – sometimes only glimpsed by the Italians themselves – is precisely the ability to combine beauty and good living with technological refinement
CONTRACTING MARKETS: WHAT TO DO
MARKET SCENARIO During the month of August 2023, data was released which confirms that many markets are contracting. Especially in Europe. Unioncamere del Veneto has published the data relating to the second quarter of 2023. After a stalemate at the …
E-COMMERCE: IS THE BOOM OVER?
E-COMMERCE IS ONE OF THE SALES CHANNELS Mister Spex, a leading German company in the sale of eyewear online – €210 million in 2022 (+8% on 2021) – has been growing steadily since it was founded in 2007. However, it …
INFLATION AND MARKETS
DO WE INCREASE PRICES? After years of calm, inflation has reared its head again. Industrial costs have increased and many companies are wondering whether to raise the prices of their products (if they haven’t already). They hold out for fear …
EXPORTING IN 7 STEPS: A METHOD THAT WORKS
EXPORTING IN 7 STEPS TURNS FOUR I described my method in the book Exporting in 7 Steps four years ago (Guerini & Associati publishing). I am a temporary export manager and consultant and I have successfully applied this method to …
EXPORTING WITH DIGITAL TOOLS: ARTIFICIAL INTELLIGENCE, THE METAVERSE AND MORE
OPPORTUNITIES ESPECIALLY FOR SMALL-MEDIUM ENTERPRISES What does it mean to do digital exports for a small to medium-sized business? What are the most useful digital tools for developing exports? With this post we conclude a topic I started in January …
NEW YEAR: 6 TIPS FOR SMALL AND MEDIUM ENTERPRISES
Unfortunately, we are seeing the cancellation of trade fairs again. And even if 2021 was a good year for many industrial sectors there is still a sense of disorientation in the markets. Here are 6 tips for facing 2022 with …
PROPOSALS FOR 2021: MORE TRAINING
The more time passes, the more I realize that training is also essential to my work. Especially in these times. These past few days I have prepared my next marketing lessons in Diskos and I was under the illusion of …
SELLING YOUR OWN PRODUCT
This year I started collaborating with some companies that have chosen to move from the production of a semi-finished product to producing their own finished product. The most frequent situation is that of those who previously produced a component, and …