There’s one sentence I hear more and more often when I sit down with business owners to talk about export strategy: “Pier Paolo, uncertainty weighs more than tariffs.” Trade wars (and not only those), sudden shifts in the geopolitical landscape … Continue reading
Digital platforms and artificial intelligence have dramatically reduced the cost of sales research. Today, an SME can quickly identify hundreds of potential customers, distributors or partners. It can analyse their websites, find the right people to contact and collect information … Continue reading