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Tag Archives: trade fairs

Trade Fairs and Export: Why Your Buyer’s Agenda is Already Full (and How to Get In)

Posted on 9 March 2026 by Pier Paolo Galbusera
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In recent weeks, speaking with many SME entrepreneurs, the central theme remains the same: trade fairs. They are essential stages—there is no denying it. Human contact, a handshake, and the ability to show a product in person remain irreplaceable pillars … Continue reading →

Posted in Export, Strategy | Tagged Digital Transformation, Marketing, trade fairs | Leave a Reply

HOW TO TURN A TRADE FAIR INTO A LABORATORY OF IDEAS: THE TECNO LINE CASE

Posted on 21 August 2025 by Pier Paolo Galbusera
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Innovation in a complex industry In the highly competitive sector of metal frames for chairs and tables, standing out is no easy feat. The industry is deeply influenced by production costs, standardization, and global competition. Yet it is precisely in … Continue reading →

Posted in Export, Marketing, Small-Medium Enterprises | Tagged Germany, School-business partnerships, trade fairs | Leave a Reply

Categories

  • Artificial Intelligence
  • Export
  • market analyses
  • Marketing
  • Small-Medium Enterprises
  • Strategy
  • Supply chain

Recent Posts

  • UNCERTAINTY WEIGHS MORE THAN TARIFFS. TOWARDS 2027 WITH LESS IMPROVISATION AND MORE METHOD
  • Germany Is Slowing Down. But Are We Sure Germany Is the Problem?
  • THE DISTRIBUTOR IS THERE. BUT IS THE MARKET REALLY COVERED?
  • EXPORT: FINDING CONTACTS IS EASY. TURNING THEM INTO CUSTOMERS IS MUCH HARDER
  • When the Team Makes the Difference: The Lanulfi Moulds Case in the Export Booster Project

Recent Comments

  • Andrew Clarke on OPPORTUNITIES IN THE UK: GROWING SECTORS AND CURRENT TRENDS

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