EXPORTING WITH DIGITAL TOOLS
What are the digital tools that can help us develop the exporting of our products?
Claudia Zarabara and I talked about it on 7 Gold TelePadova, presenting our new book 8 Digital Tools for SMEs: A Manual for Improving Export Strategies. Here is a summary of my interview.
If you want to see both complete interviews: Pier Paolo Galbusera at 7 Gold TelePadova and Claudia Zarabara at 7 Gold Telepadova.
THE INDEX OF THE BOOK
These are the 8 digital tools we explored in our book:
- Video calls, virtual trade fairs and their orbits
- The SEO
- The CRM
- Analytics tools
- Online advertising
For each of these topics – after explaining what they are about – we give practical indications on how best to use them.
Published by EGEA within the new Bookmark series, it is now available through the main online bookstores: Amazon, Feltrinelli, etc.
If you want more information write to me at firstname.lastname@example.org