EXPORTING WITH DIGITAL TOOLS
What are the digital tools that can help us develop the exporting of our products?
Claudia Zarabara and I talked about it on 7 Gold TelePadova, presenting our new book 8 Digital Tools for SMEs: A Manual for Improving Export Strategies. Here is a summary of my interview.
THE INDEX OF THE BOOK
These are the 8 digital tools we explored in our book:
- Video calls, virtual trade fairs and their orbits
- The SEO
- The CRM
- Analytics tools
- Online advertising
For each of these topics – after explaining what they are about – we give practical indications on how best to use them.
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