To export Italian products abroad it is important to not only find customers, agents or distributors. It is often necessary to identify and introduce oneself to companies that deal with design: mechanical, architectural firms or consultancy in general. These categories … Continue reading
Selling abroad can be an important opportunity for a company that wants to grow but often the greatest difficulty is finding the right sales channel. Here are some tips how to attract a new distributor Continue reading
The problem E-mails are a widely used tool to contact new clients. Especially today, forced to stay in our offices. Many clients ask me: how do you write an effective e-mail? What should it contain? What should the tone be? … Continue reading
A few days ago, it was announced that the trade fair Drinktec in Munich – which was supposed to take place in September 2021 – was postponed for a year. It is a fair with an international flair that takes place every … Continue reading
In 2021, I started working as a temporary export manager for two companies that produce machinery. It is a part-time assignment that I perform besides my normal consulting and training activities. With any new assignment the first step is, as … Continue reading
The Morgan Stanley investment bank has recently launched a fund that, in addition to investing in the usual tech stocks, also focuses on the shares of a school based in Beijing: the TAL Education Group. A school that employs 35,000 … Continue reading
These days there is a lot of talk about smart working, digital marketing and, now, also about digital export management. Is this the future that awaits us? Or – as often happens – is it just a passing fad, used … Continue reading
Increasingly unpredictable markets are a feature of our times and this is undermining many business management models. As Malcom Gladwell wrote, “If everyone has to think outside the box, maybe it’s the box that needs fixing.” It is from this … Continue reading
Today I wanted to give some examples that reflect on how, in this era of hyper-communication, it is increasingly difficult to get positive results from something we commonly do: e-mailing invitations to trade fairs. Here are two stories. A small … Continue reading
We are leaving behind us mountain landscapes and sunsets on the sea; a humid August and the catchy songs of summer that continue to play inside our heads. But now, it’s time to get back in the groove and get … Continue reading