No textbook theory. In this section I share market analyses, operational strategies and real-world insights to help SMEs sell abroad with method, leveraging new digital tools and avoiding the most costly mistakes.
As we close out 2025, one fact is clear to everyone: the competitive landscape has changed more in these twelve months than it did in much of the previous decade. For our SMEs, this represents a real turning point. Looking … Continue reading
Diego Sala, CEO of Siam Trade Development, a regulatory consulting firm based in Thailand, has kindly written this article for my blog. Last night, while cooking a pasta (strictly Italian), my wife and my daughter — both Thai — were … Continue reading
A few weeks ago, I came across Anthropic’s ad titled “Keep Thinking with Claude.”In that campaign, AI isn’t presented as an all-knowing oracle, but as a thinking partner — a companion that encourages reflection, questioning, and the connection of ideas. … Continue reading
In August, Il Sole 24 Ore published two contributions – by Giuliano Noci and Carmine Fotina – that prompted reflection on the evolution of Italian exports.The picture that emerged was less dramatic than what is often reported, yet equally clear: … Continue reading
Innovation in a complex industry In the highly competitive sector of metal frames for chairs and tables, standing out is no easy feat. The industry is deeply influenced by production costs, standardization, and global competition. Yet it is precisely in … Continue reading
Over the past few months—thanks in part to my direct experience with more than 30 companies involved in the Mercati in Vista project promoted by FarExport (Industrial Association of Vicenza)—I have been integrating artificial intelligence more and more into my … Continue reading
Since February, I’ve been collaborating with the FarExport helpdesk of the Vicenza Industrial Association as part of the “Mercati in Vista” project. In just a few months, I’ve met with over 30 companies from our region — a valuable opportunity … Continue reading
As Oscar Wilde said, “You never get a second chance to make a first impression.”This is even more true in the world of export, where buyers are bombarded daily with emails, LinkedIn messages, and phone calls—most of which go unanswered. … Continue reading
For many SMEs producing components, tooling, or offering services—from carpentry to mechanical processing and mold production—specializing in a single sector can become a significant risk. Recently, I collaborated with a company specializing in high-quality plastic molding that had focused exclusively … Continue reading
Recent moves by President Trump suggest that the end of the war may be imminent. With the possible conclusion of the conflict in Ukraine, new economic and trade scenarios are emerging, including the prospect of Italian SMEs returning to the … Continue reading