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SPEAKING JUST ENGLISH IS NO LONGER ENOUGH

Posted on 24 August 2021 by Pier Paolo Galbusera
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IS IT TRUE THAT ENGLISH IS SUFFICIENT? Affirming that the command of English in the workplace is essential is now taken for granted. Nowadays, at least scholastic knowledge of this language is required for any profession, even those that apparently …

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Posted in Senza categoria | Leave a Reply

EXPORT WITH SALES NAVIGATOR

Posted on 27 July 2021 by Pier Paolo Galbusera
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Export with Sales Navigator

WHAT IS SALES NAVIGATOR Sales Navigator is a platform that uses the Linkedin database to identify and contact new customers, distributors or agents. It is a “paid” feature but Linkedin allows a free 30-day trial period. I have been using …

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Posted in Senza categoria | Leave a Reply

EXPORT: THE ROLE OF DESIGN COMPANIES

Posted on 28 June 2021 by Pier Paolo Galbusera
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To export Italian products abroad it is important to not only find customers, agents or distributors. It is often necessary to identify and introduce oneself to companies that deal with design: mechanical, architectural firms or consultancy in general. These categories …

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Posted in Senza categoria | Tagged design companies | Leave a Reply

SELLING ABROAD: HOW TO ATTRACT A NEW DISTRIBUTOR

Posted on 14 June 2021 by Pier Paolo Galbusera
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Selling abroad can be an important opportunity for a company that wants to grow but often the greatest difficulty is finding the right sales channel. Here are some tips how to attract a new distributor

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Posted in Senza categoria | Tagged Distributor, email | Leave a Reply

HOW TO WRITE AN EFFECTIVE E-MAIL

Posted on 13 April 2021 by Pier Paolo Galbusera
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The problem E-mails are a widely used tool to contact new clients. Especially today, forced to stay in our offices. Many clients ask me: how do you write an effective e-mail? What should it contain? What should the tone be? …

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Posted in Senza categoria | Tagged communication, e-mail, email, Export, Marketing | Leave a Reply

WILL WE HAVE TRADE FAIRS IN 2021?

Posted on 9 March 2021 by Pier Paolo Galbusera
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A few days ago, it was announced that the trade fair Drinktec in Munich – which was supposed to take place in September 2021 – was postponed for a year. It is a fair with an international flair that takes place every …

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Posted in Senza categoria | Tagged Marketing | Leave a Reply

HOW TO FIND NEW CUSTOMERS

Posted on 17 February 2021 by Pier Paolo Galbusera
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In 2021, I started working as a temporary export manager for two companies that produce machinery. It is a part-time assignment that I perform besides my normal consulting and training activities. With any new assignment the first step is, as …

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Posted in Distributor, sales competences | Tagged Agent, Distributor, Marketing, Sales Target | 2 Replies

PROPOSALS FOR 2021: MORE TRAINING

Posted on 11 January 2021 by Pier Paolo Galbusera
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The more time passes, the more I realize that training is also essential to my work. Especially in these times. These past few days I have prepared my next marketing lessons in Diskos and I was under the illusion of …

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Posted in Competences, Marketing, Training | Tagged Competences, Marketing, Temporary Export Manager, Training | Leave a Reply

SELLING YOUR OWN PRODUCT

Posted on 21 December 2020 by Pier Paolo Galbusera
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This year I started collaborating with some companies that have chosen to move from the production of a semi-finished product to producing their own finished product. The most frequent situation is that of those who previously produced a component, and …

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Posted in Uncategorised | Tagged Competences, made in Italy, Marketing, product, Strategy | Leave a Reply

DIGITAL FAIRS AND OPEN HOUSES

Posted on 30 November 2020 by Pier Paolo Galbusera
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This month I participated in two digital events: a fair and an open house. Here are some thoughts. I “attended” the fair with a company that makes machinery for liquid foodstuffs. We should have attended the BrauBeviale fair – dedicated …

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Posted in Digital Transformation, Export, fair, Internet, Marketing, open-house, WEB | Leave a Reply

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