EXPORTING WITH DIGITAL TOOLS Digital tools are now fundamental elements in the export manager’s toolbox. In September, I published a guide on the subject on the Export Best Practice website. To these tools I have to add a new one. …
EXPORTING WITH DIGITAL TOOLS There is a lot of talk about developing the use of digital technology in all areas of a company. We have experienced this in several forms during the lockdown and this method has proved to be …
DO WE INCREASE PRICES? After years of calm, inflation has reared its head again. Industrial costs have increased and many companies are wondering whether to raise the prices of their products (if they haven’t already). They hold out for fear …
EXPORTING IN 7 STEPS TURNS FOUR I described my method in the book Exporting in 7 Steps four years ago (Guerini & Associati publishing). I am a temporary export manager and consultant and I have successfully applied this method to …
OPPORTUNITIES ESPECIALLY FOR SMALL-MEDIUM ENTERPRISES What does it mean to do digital exports for a small to medium-sized business? What are the most useful digital tools for developing exports? With this post we conclude a topic I started in January …
WHAT WEB ANALYTICS IS Web analytics – the analysis of website datas – is the area of digital marketing that tracks visitors to our website and the social networks we oversee, to obtain information that can allow us to carry …
E-COMMERCE, A VERTIGINOUS GROWTH E-commerce is a channel that has had explosive growth – in all countries. And the past two years of Covid have contributed a strong push with the pandemic accelerating this change in buying patterns. In reality, …
THE MEANING AND GOALS OF CRM CRM is the abbreviation of Customer Relationship Management. It is a software program designed for sales and marketing which allows you to organize information and streamline activities with current and potential customers; both online …
MEANING OF SEO Making a great site is not enough if we don’t concentrate on boosting its visibility, too. In short, if we don’t invest in SEO: Search Engine Optimization. In other words, a series of technical and content measures …
LINKEDIN: NOT JUST FOR JOB SEARCHES, ALSO FOR SELLING That Linkedin is needed (and used) to find work is well known, but that Linkedin is also a good tool for selling is less well known. The book Linkedin for Selling …