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Category Archives: Senza categoria

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INFLATION AND MARKETS

Posted on 24 November 2022 by Pier Paolo Galbusera
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DO WE INCREASE PRICES? After years of calm, inflation has reared its head again. Industrial costs have increased and many companies are wondering whether to raise the prices of their products (if they haven’t already). They hold out for fear …

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Posted in Senza categoria, Small-Medium Enterprises, Strategy | Tagged Competences | Leave a Reply

EXPORTING WITH DIGITAL TOOLS

Posted on 25 January 2022 by Pier Paolo Galbusera
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OPPORTUNITIES FOR SMALL-MEDIUM ENTERPRISES TOO There is increasing talk about how important it is for companies to use digital tools, especially in these months of postponed fairs. However, many business owners are not quite clear what this means. There is …

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Posted in Senza categoria, Strategy | Tagged Digital Transformation | Leave a Reply

EXPORTING IN THE TIME OF COVID

Posted on 30 November 2021 by Pier Paolo Galbusera
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exporting in the time of covid

5 TIPS FOR SMALL/MEDIUM BUSINESSES Here is a summary of Pier Paolo Galbusera’s talk at the Treviso Chamber of Commerce during the conference organized by Venicepromex, an agency geared towards internationalization. Five minutes for 5 tips aimed at small and …

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Posted in Senza categoria | Leave a Reply

EXPORT BEST PRACTICE IS BORN!

Posted on 19 October 2021 by Pier Paolo Galbusera
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Export Best Practice (EBP) is a new tool designed for companies that want to grow their exports. It offers the best practices adopted by large companies in ways that are within reach of small and medium-sized enterprises. FINDING NEW MARKETS: …

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Posted in Senza categoria | Leave a Reply

SELLING ABROAD: HOW TO MANAGE THE CONTACTS FOUND

Posted on 14 September 2021 by Pier Paolo Galbusera
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FINDING NEW CUSTOMERS… IS NOT ENOUGH Acquiring new customers (direct clients, distributors, or agents) is a very important activity in a market context like the current one. One that’s dominated by hyper-competition – increased competition – and constantly evolving markets. …

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Posted in Senza categoria | Leave a Reply

SPEAKING JUST ENGLISH IS NO LONGER ENOUGH

Posted on 24 August 2021 by Pier Paolo Galbusera
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IS IT TRUE THAT ENGLISH IS SUFFICIENT? Affirming that the command of English in the workplace is essential is now taken for granted. Nowadays, at least scholastic knowledge of this language is required for any profession, even those that apparently …

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Posted in Senza categoria | Leave a Reply

EXPORT WITH SALES NAVIGATOR

Posted on 27 July 2021 by Pier Paolo Galbusera
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Export with Sales Navigator

WHAT IS SALES NAVIGATOR Sales Navigator is a platform that uses the Linkedin database to identify and contact new customers, distributors or agents. It is a “paid” feature but Linkedin allows a free 30-day trial period. I have been using …

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Posted in Senza categoria | Leave a Reply

EXPORT: THE ROLE OF DESIGN COMPANIES

Posted on 28 June 2021 by Pier Paolo Galbusera
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To export Italian products abroad it is important to not only find customers, agents or distributors. It is often necessary to identify and introduce oneself to companies that deal with design: mechanical, architectural firms or consultancy in general. These categories …

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Posted in Senza categoria | Tagged design companies | Leave a Reply

SELLING ABROAD: HOW TO ATTRACT A NEW DISTRIBUTOR

Posted on 14 June 2021 by Pier Paolo Galbusera
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Selling abroad can be an important opportunity for a company that wants to grow but often the greatest difficulty is finding the right sales channel. Here are some tips how to attract a new distributor

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Posted in Senza categoria | Tagged Distributor, email | Leave a Reply

HOW TO WRITE AN EFFECTIVE E-MAIL

Posted on 13 April 2021 by Pier Paolo Galbusera
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The problem E-mails are a widely used tool to contact new clients. Especially today, forced to stay in our offices. Many clients ask me: how do you write an effective e-mail? What should it contain? What should the tone be? …

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Posted in Senza categoria | Tagged communication, e-mail, email, Export, Marketing | Leave a Reply

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Recent Posts

  • EXPORTING DIGITALLY: THE NEW BOOK IS ONLINE
  • EXPORTING WITH DIGITAL TOOLS: MATCHPLAT EXPLORE
  • DIGITAL EXPORT: HOW TO PUT IT INTO PRACTICE
  • INFLATION AND MARKETS
  • EXPORTING IN 7 STEPS: A METHOD THAT WORKS

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