This article delves into Poland’s economic landscape, focusing on demographic shifts, climate goals, and defense sector opportunities. It highlights the decreasing birth rates, aging population, and emerging business prospects stemming from Poland’s commitment to climate goals and defense spending. Italian entrepreneurs can capitalize on these opportunities by aligning their expertise with Poland’s evolving market dynamics.
Category Archives: Small-Medium Enterprises
SEARCHING FOR CLIENTS ABROAD IN 2024: TALK AT CONFINDUSTRIA VICENZA
“Searching for Clients Abroad in 2024” held at Confindustria Vicenza on February 27, 2024, with positive attendee. Author shared presentation highlights; slides available on Slideshare.
NAVIGATING THE GLOBAL MARKET IN 2024: WINNING STRATEGIES FOR SMEs
Explore the latest trends in the global market for 2024 and discover winning strategies tailored for SMEs. From digitalization to sustainability, learn how small and medium-sized enterprises can thrive internationally
DIGITAL TRANSFORMATION IN SMEs
WHAT DOES IT MEAN Up to now I have dealt with the issue of digital as an export accelerator: 8 Digital Tools for SMEs: A Manual for Improving Export Strategies. But digital transformation (DT) should actually be company-wide. DT in …
INFLATION AND MARKETS
DO WE INCREASE PRICES? After years of calm, inflation has reared its head again. Industrial costs have increased and many companies are wondering whether to raise the prices of their products (if they haven’t already). They hold out for fear …
EXPORTING IN 7 STEPS: A METHOD THAT WORKS
EXPORTING IN 7 STEPS TURNS FOUR I described my method in the book Exporting in 7 Steps four years ago (Guerini & Associati publishing). I am a temporary export manager and consultant and I have successfully applied this method to …
EXPORTING WITH DIGITAL TOOLS: ARTIFICIAL INTELLIGENCE, THE METAVERSE AND MORE
OPPORTUNITIES ESPECIALLY FOR SMALL-MEDIUM ENTERPRISES What does it mean to do digital exports for a small to medium-sized business? What are the most useful digital tools for developing exports? With this post we conclude a topic I started in January …
EXPORTING WITH DIGITAL TOOLS: CRM
THE MEANING AND GOALS OF CRM CRM is the abbreviation of Customer Relationship Management. It is a software program designed for sales and marketing which allows you to organize information and streamline activities with current and potential customers; both online …
NEW YEAR: 6 TIPS FOR SMALL AND MEDIUM ENTERPRISES
Unfortunately, we are seeing the cancellation of trade fairs again. And even if 2021 was a good year for many industrial sectors there is still a sense of disorientation in the markets. Here are 6 tips for facing 2022 with …
10 YEARS OF EXPORT CONSULTING
It has been 10 years since I started working as a Temporary Export Manager (TEM) and offering consultancy on export issues. Italy was emerging from the 2008 crisis and exports were (and still are) the only way to revive sales. …