In 2018 Italian exports to Germany amounted to more than 55 billion euros. Germany has been – for many years – our largest export market, followed by France and the US. The numbers, however, must not deceive: those who approach …
Category Archives: Export
MY NEW BOOK “EXPORTING IN 7 STEPS” IS OUT
The book I wrote and published with the Guerini Next publishing house can be purchased as of September 7th from either specialized brick-and-mortar shops or the main online bookstores. This guide is mainly aimed at small and micro businesses. The …
MARKET ANALYSES FOR SMALL ENTERPRISES
Even small esnterprises cannot neglect to make periodic market analyses to guide their exports. These are necessary to answer two important questions: In which markets are my products most appreciated? How are my competitors moving on the international markets? According …
DUTIES, LEAVING THE EURO AND GLOBALIZATION
These days the economic debate is dominated by two themes. On the one hand, the duties demanded by the President of the U.S. which risks triggering a trade war. On the other hand, the long path that saw the birth …
REPUTATION = TIME x 3
In these past few days I have come to see firsthand how the good reputation of a company in a market is only built through time. The brief story I’m about to tell you is about Pozza 1865 Srl, a …
2018 PROMISES WELL, BUT WITHOUT A STRATEGY …
These past few days have brought optimistic forecasts for both world and Italian economies in 2018. Recovery has returned. However, with great difficulty will customers knock on the doors of the small and medium-sized businesses. It is necessary to have …